We live in a world of sound bites. Six-second Vines, 140-character Tweets, and Instagramable infographs are here to stay. Though these brief bits of information may be sufficient for getting elected, they make terrible policy.
“Not only are our airwaves burdened by sound bites,” said founder Josh Kanter in a recent Salt Lake Tribune Editorial. “But our halls of governing are, too.”
Policy discussions surrounding regulatory action are particularly prone to soundbite criticism.
There is perhaps no policy topic more subject to this process of “campaignification” than the discussion surrounding government programs and regulatory action, yet there is plenty of precedent for distinguishing between campaigning and effective governing, even in these complicated areas.
Check out the rest of the op-ed here.