James is a Salt Lake native and alumus of the University of Utah. He began his career as the Executive Director of the Utah Democratic Party and successfully ran several campaigns for public office. In 2004, James co-founded ReDirect, a digital marketing and public outreach firm. He currently serves as a member of Salt Lake City Mayor Ralph Becker’s kitchen cabinet, and previously served as the President of the Utah Museum of Contemporary Art Board of Trustees and Trustee for Visit Salt Lake. James also served as the Director of Corporate Development for Robert Redford’s Sundance Institute, and was formerly Senior Vice President of Sales and Marketing for Viawest in Denver and a partner at Harris & Love Advertising in Salt Lake City. He previously chaired and served on the board of Planned Parenthood Political Action Committee of Utah and KRCL 90.9 Radio.